Terms and Conditions:

These terms and conditions, together with the application form, any exhibits or schedules thereto, the Exhibitor

Technical File and the Declaration of Exhibited Products (collectively, the “Agreement”) is entered into by and

between you (“Exhibitor”) and Vape South America (“Organizer”) for the use of space (“Exhibit Room”) in the Plaza

Mayor (“Center”) owned by Plaza Mayor in connection with Vape South America to be presented or performed

therein (“Exhibit”) from May 26-27, 2017. Organizer reserves the right, in its sole discretion, to approve or withhold

approval of this Agreement and establish such further terms and conditions as Organizer may reasonably deem

necessary. If you are entering into this Agreement on behalf of a company or other legal entity (e.g., your employer),

you represent and warrant that you are authorized to do so. This Agreement, the Exhibitor Technical File (as

described below), the Declaration of Exhibited Products (as defined below) and any exhibits thereto (as may be

amended from time to time) shall constitute an integrated, valid and binding contract between Exhibitor and

Organizer upon Organizer’s written acceptance thereof and Exhibitor’s receipt of an invoice from Organizer for the

Exhibit Fee (as defined below).

1. CONDITIONS OF PARTICIPATION : To participate in the Exhibit, Exhibitor must sign and return the Agreement

and comply with all of the terms and conditions therein, including those set forth in the “Exhibitor Technical File” to

be

provided to you by Organizer with an accompanying invoice for the Exhibit Fee. Exhibitor acknowledges and agrees

that Organizer has the sole authority to determine the characteristics of the Exhibit, including, but not limited to,

date,

time, type of products and services to be exhibited, fees, and deadlines. Exhibitor shall (i) only present materials,

products and services indicated on the “Declaration of Exhibited Products” document, the terms and conditions of

which are made part of this Agreement, and which will also be provided to you by Organizer with the accompanying

invoice and (ii) not present any third-party or other materials at the Exhibit without Organizer’s prior written consent.

Any deviation by Exhibitor from the foregoing requirements (or any other material provisions of this Agreement) shall

be strictly prohibited. Further, Exhibitor shall truthfully inform Exhibit attendees about the qualities, prices, sales

conditions and guarantees of its products or services in a complete, objective manner, and there shall be no

advertising or action taken by Exhibitor likely to be misleading or that may constitute unfair competition. Exhibitor

may

be required by Organizer to provide a full description of the nature of its business and the items it intends to exhibit.

Exhibitor also represents and warrants that no manufacturer of conventional cigarettes or other tobacco products,

directly or indirectly, holds any financial interests in Exhibitor. Organizer has sole authority in its absolute discretion

to

prohibit or remove any booth that Organizer considers inappropriate or in violation of the Center’s rules, policies or

requirements or any Applicable Regulations (as defined below).

2 . NOT A LEASE : Organizer and Exhibitor acknowledge and agree that it is the express intention of the parties

hereto that this Agreement shall not constitute a lease and that this Agreement shall not convey or vest a leasehold

or possessory interest in Exhibitor as to the Exhibit Room or the Center, and Exhibitor’s right to occupy and use the

Exhibit Room may be terminated by Organizer in accordance with this Agreement.

3. EXHIBIT ROOM AND BOOTH PLACEMENT : Space will be assigned to Exhibitor by Organizer at Organizer’s

sole discretion. Space assignments may be revoked or changed by Organizer if Exhibitor fails to meet payment

deadlines or does not comply with the terms of this Agreement. Organizer reserves the right to relocate Exhibitor to

another space in the Exhibit Room and will notify Exhibitor of such relocation using the email address or phone

number provided in the application form. Organizer assumes no responsibility for Exhibitor’s goods, products or

fixtures before, during or after the Exhibit. Organizer shall determine the dates and hours for establishing,

dismantling and occupying booths. If Exhibitor fails to establish its display in its appointed space by 8:00 a.m. on the

start date of the Exhibit and/or leaves its space without supervision at any time during the Exhibit, Organizer shall

have the right, but not the obligation, to seize the space, terminate this Agreement and retain the Exhibit Fee with no

refund to Exhibitor. Exhibitor’s booth must also be open for business at all times during the term of the Exhibit.

4. USE OF EXHIBIT ROOM : Exhibitor shall use the Exhibit Room for the purposes set forth in the Agreement,

Exhibitor Technical File and Declaration of Exhibited Products and for no other purposes, unless agreed to in writing

by Organizer in its sole discretion. No portion of the sidewalks, ramps, entries, doors, corridors, vestibules, hallways,

lobbies, stairways, aisles or driveways of the Center shall be impeded by Exhibitor, its agents, representatives,

employees, guests or invitees, or used for any purpose other than ingress or egress from the Center. Access to

public utilities, fire suppression equipment, heating and air conditioning vents shall not be covered or obstructed at

any time. Exhibitor shall not permit any live animal, reptile, fish or bird to enter or remain in the Center except for

properly and safely muzzled “seeing eye” dog accompanying a blind person or as otherwise approved in writing by

Organizer in its sole discretion. All animals permitted on site must at all times remain on a leash, within a pen, or

under similar control. No sale of alcoholic beverages before, during or after the Exhibit is permitted without

Organizer’s prior written consent and as allowed by applicable laws and regulations. No activities within the

definition of gambling shall be permitted at the Center. Exhibitor’s use of sound shall respect other exhibitors’

participation in the Exhibit, and Organizer may ask for the sound to be lowered or ceased at its sole discretion.

5. OPERATIONS AND MANAGEMENT OF CENTER AND EXHIBIT ROOM : Exhibitor shall use the Exhibit Room in

compliance with all policies, rules and regulations established by Organizer and/or the Center. In permitting the use

of

the Exhibit Room, Organizer does not relinquish and does hereby retain as between Organizer and Exhibitor the

right

to enforce all necessary and proper rules for the management and operation of the Center. Exhibitor must take all

necessary fire safety precautions and all booths and materials are subject to fire safety inspection by appropriate

officials during the Exhibit.

6. ACCESS : Exhibitor shall be entitled to receive five (5) Exhibitor badges and thirty (30) complementary visitor

tickets to the Exhibit; provided that all persons attending the Exhibit using such badges or tickets shall be at least

twenty one (21) years of age. No one shall be admitted to the Center without providing a valid pass issued or

accepted by Organizer and may be required to produce identification satisfactory to Exhibitor that such person is at

least twenty one (21) years of age. Organizer reserves the right in its sole discretion to bar the entry or to expel any

person, visitor or Exhibitor, the presence or the behavior of whom would be prejudicial to the security, the peace or

the image of the Exhibit, other exhibitors and/or the Center.

7. FEES : Payment in full of the fees set forth in the application form (the “Exhibit Fee”) must be received by wire

transfer (in accordance with the wire transfer instructions set forth in the application form), within seven (7) days

after the invoice date (“Payment Deadline”) in valid U.S. currency. No cash, credit cards or checks shall be

accepted. Failure to make full payment of the Exhibit Fee by the Payment Deadline shall result in the loss of

Exhibitor’s rights to participate in the Exhibit and there shall be no refund of any portion of the Exhibit Fee previously

paid.

8. SUBLETTING PROHIBITED : Subletting, sublicensing or sharing any portion of Exhibitor’s designated portion of

the Exhibit Room by Exhibitor with anyone other than Exhibitor is expressly prohibited unless consented to in writing

by Organizer in its sole discretion.

9. COMPLIANCE WITH LAWS : Exhibitor shall not use the Exhibit Room or Center for any unlawful purpose.

Exhibitor shall, and shall cause any person acting for and on its behalf, and its guests and invitees, to comply with

all laws, rules, ordinances, statutes or regulations of all federal, state, county, municipal and local governmental

bodies, including, but not limited to, smoking and noise ordinance(s), fire safety laws and ordinances, statutes or

regulations with respect to the promotion, exhibition use and display of electronic devices that deliver vapor for

inhalation (including any refill, cartridge or any other component thereof), electronic cigarettes, vaporizers, vapor

products, e-liquids and their byproducts (collectively, “Applicable Regulations”). Exhibitor hereby represents and

warrants that it has performed its own due diligence with respect to such Applicable Regulations and acknowledges

and agrees that Organizer shall assume no liability for Exhibitor, its officers, directors, members, partners,

employees, agents, representatives, affiliates, successors or permitted assigns or invitees’ compliance with such

Applicable Regulations. Exhibitor also acknowledges and agrees that nothing contained herein constitutes legal

advice as to current or future

Applicable Regulations and that Organizer shall not and does not have any responsibility to inform or otherwise

communicate to Exhibitor any change, amendment or revision to such Applicable Regulations. For the avoidance of

doubt, Exhibitor acknowledges and agrees that the Applicable Regulations with respect to the promotion, exhibition,

use and display of electronic devices that deliver vapor for inhalation (including any refill, cartridge or any other

component thereof), electronic cigarettes, vaporizers, vapor products, e-liquids and their byproducts are subject to

change and Exhibitor makes no representation or warranty and expressly disclaims that the Applicable Regulations

in force as of the date of execution of the Agreement will be the same as of the dates of the Exhibit.

10. PROHIBITED ACTIONS : Exhibitor represents, warrants and covenants that it shall not offer for sale any of

Exhibitor’s vapor products at the Exhibit. Exhibitor further represents, warrants and covenants that it shall not give

away or otherwise distribute any of Exhibitor’s vapor products for use by any persons outside the confines of the

Exhibit Room and that any use of Exhibitor’s vapor products within the confines of the Exhibit Room during the

Exhibit shall comply with any and all Applicable Regulations in force and effect during the Exhibit.

GENERAL TERMS AND CONDITIONS OF PARTICIPATION

11. EJECTION OF DISORDERLY PERSONS : Organizer reserves the right to refuse entrance to, or remove and

eject from the Center, any person whose conduct is objectionable, disorderly or disruptive to Organizer’s employees

and representatives and/or to the Center’s guests and invitees, and/or is in violation of law, including Exhibitor, its

officers, directors, members, partners, employees, agents, representatives, affiliates, successors or permitted

assigns, guests or invitees. Exhibitor assumes full responsibility for the acts and conduct of itself, its officers,

directors, members, partners, employees, agents, representatives, affiliates, successors or permitted assigns.

12. PARKING : All vehicles shall be driven and parked in designated areas unless directed by Organizer’s

authorized

representatives. Exhibitor (including its officers, directors, members, partners, employees, agents, representatives,

affiliates, successors or permitted assigns) shall not park, impede customary traffic, and/or load or unload any of

Exhibitor’s equipment on Oak Street, Brooklyn, New York.

13. ALTERATIONS & IMPROVEMENTS : Without Organizer’s prior written consent, Exhibitor shall make no

permanent alterations or improvements to the Exhibit Room or make any installations that will be attached to the

surfaces of the Exhibit Room or in any manner alter the existing surfaces of the Exhibit Room. Any alterations or

improvements of whatever nature made or placed by Exhibitor to or on the Exhibit Room and not removed at the

conclusion of the Exhibit shall, at Organizer’s sole discretion, be removed by Organizer at Exhibitor’s expense,

and/or become Organizer’s property. Exhibitor shall not post nor permit any sign to be affixed to the Exhibit Room or

anything else that could reasonably be likely to injure, mar or in any manner deface the Exhibit Room. Exhibitor shall

not permit nails, hooks, adhesive fasteners, tacks, screws or any other such device to be installed on any part of the

Exhibit Room.

14. MATERIALS : Signs may only be posted in approved areas. All signs and posters must relate to the Exhibit. The

use and/or application of tire black or any similar silicone based product is strictly prohibited. Large items displayed,

housed or presented on any floor must be placed on a tarp or a similar covering so as not to stain or damage

flooring.

Heavy materials must not be dragged, skidded or rolled over floors. All heavy materials or equipment must have

matting placed underneath to protect all floor surfaces. Loading and unloading must be done in designated loading

zone areas only. Items may not be placed on heating/air conditioners units. No pop up tents or canopies are

permitted inside the Center or Exhibit Room. No candles, glitter or confetti shall be used for decoration. Exhibitor

shall not operate any Center equipment or materials without Organizer’s prior written approval, which approval shall

be at Organizer’s sole discretion.

15. LOST/STOLEN PROPERTY : In no event shall Organizer or 56 West or their officers, directors, members,

partners, employees, agents, representatives, affiliates, successors or permitted assigns be responsible for any

lost,left, stolen or damaged property of Exhibitor, its officers, directors, members, partners, employees, agents,

representatives, affiliates, successors, permitted assigns, guests and invitees.

16. DAMAGES TO EXHIBIT ROOM : Exhibitor shall be responsible for any and all damages to the Exhibit Room

and/or the Center caused by Exhibitor, its officers, directors, members, partners, employees, agents, representatives,

affiliates, successors, permitted assigns, guests and invitees occurring during the use of the Center and

Exhibit Room by Exhibitor, including in connection with the installation or removal of any alterations or

improvements, whether

permitted or not by Organizer.

17. TRASH REMOVAL : At the conclusion of the Exhibit, Exhibitor will remove all garbage/refuse/rubbish generated

in connection with its use of the Exhibit Room and Center and any other goods, wares, merchandise or property

owned by Exhibitor or which Exhibitor has placed or permitted to be placed in the Exhibit Room or Center. In the

event Exhibitor fails, neglects or refuses to remove any of its property or the property of any of its officers, directors,

members, partners, employees, agents, representatives, affiliates, successors, permitted assigns, guests and

invitees from any portion of the Center, including the Exhibit Room, upon the conclusion of the Exhibit, said property

shall be deemed abandoned and Organizer shall, at its sole discretion, remove, place in storage, or otherwise

dispose of any such property at Exhibitor’s sole cost and expense. 18. INTELLECUTAL PROPERTY: Exhibitor

expressly represents and warrants that at no time shall any music, literary artistic work or other property protected by

or subject to copyright, patent or other intellectual property rights of a third party be used in connection with or for the

Exhibit unless pursuant to a valid license agreement between Exhibitor and such third party, and such use by

Exhibitor does not and will not, infringe the copyright, patent or other intellectual property rights of any third party.

Exhibitor hereby grants Organizer a limited, non-exclusive license to use Exhibitor’s copyrights, trade names,

trademarks, service marks and similar intellectual property and proprietary rights in connection with the Exhibit.

Organizer hereby grants Exhibitor a limited, non-exclusive license to use the Vape South America logo as it appears

in the “Vape South America Logo”

GENERAL TERMS AND CONDITIONS OF PARTICIPATION

document to be provided with the invoice for promotional purposes only in connection with the Exhibit, which

excludes use of such logo on Exhibitor’s products or services; provided that any use of such logo shall require the

prior written consent and approval of Organizer, which consent or approval shall be at Organizer’s sole discretion.

19. PHOTO RELEASE : Without payment or other consideration to Exhibitor, Exhibitor irrevocably grants to

Organizer the right to use photographs of Exhibitor’s participation in the Exhibit, including use of the Center and

Exhibit Room, and to copyright, use and publish the same in print and/or electronically, with or without Exhibitor’s

name, for any lawful purpose. Exhibitor acknowledges, understands and agrees that these materials will become the

Organizer’s property and shall not be returned, and may be altered and edited by Organizer without Exhibitor’s

approval.

20. ADVERTISING : Exhibitor shall not broadcast by television, radio or other medium, videotape, record or

transcribe, any exhibit or activity scheduled to be presented or performed in the Exhibit Room, or advertise, post, or

exhibit, signs, advertisements, show bills, lithographs, posters, or cards of any description inside or outside or on any

part of the Exhibit Room, in each case, without Organizer’s prior written consent. Exhibitor may be required to pay

additional fees and reimburse Organizer for costs incurred, if any, for all broadcasting, telecasting, videotaping and

transcription of the Exhibit. Organizer reserves all rights to all broadcasting, telecasting, videotaping and

transcription of all performances functions, meeting and activities of all users of the Center and Exhibit Room,

including Exhibitor.

21. SOLICITATIONS : No collections or donations, whether for charity or otherwise, shall be made, attempted or

announced during the Exhibit in any portion of the Center or Exhibit Room without Organizer’s prior written approval.

22. EXHIBIT START/END TIME : Set-up and tear-down time is included in rental time. No materials relating to or for

the Exhibit may be stored by or for Exhibitor before 10:00 a.m. on May 23rd, 2017, or after 11:59 p.m. on May 27,

2017.

GENERAL TERMS AND CONDITIONS OF PARTICIPATION

start date. In the event that Exhibitor fails to provide the appropriate insurance as required under this Agreement or

fails to produce proof of insurance satisfactory to Organizer in its sole discretion, Organizer shall have the right, but

not the obligation, to procure insurance for Exhibitor, at Exhibitor’s sole expense. Exhibitor represents, warrants and

covenants that its insurance policy or policies shall cover and will continue to cover any risk inherent in the

consumption and/or use of the Exhibitor’s products and services.

26. TAXES : Organizer shall not be liable for the payment of taxes, late charges, or penalties of any nature relating

to

the Exhibit or any revenue received by or payments made to Exhibitor in connection therewith, except as otherwise

provided by applicable law. Exhibitor shall pay and discharge as they become due, promptly and before delinquency,

all taxes, assessments, rates damages, license fees, municipal liens, levies, excises, or imposts, whether general or

special, whether ordinary or extraordinary, of every name, nature, and kind whatsoever, including all government

charges of whatsoever name, nature, or kind, which may be levied, assessed, charged, or imposed, or which may

become a lien or charge against this Agreement or any other property used in connection with the Exhibit.

Notwithstanding the foregoing, Exhibitor acknowledges that Organizer may collect sales or similar taxes on any or all

of the Exhibit Fee if Organizer determines, in its sole discretion, that any such taxes are owed with respect to any or

all of the Exhibit Fee. Payment of any such taxes shall be made by Exhibitor with the Exhibit Fee on the terms

related to payment of the Exhibit Fee.

27. LIMITATION OF LIABILITY : IN NO EVENT SHALL ORGANIZER BE LIABLE TO EXHIBITOR FOR ANY

INDIRECT, PUNITIVE, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES WHATSOEVER, INCLUDING

LOSS OF GOODWILL OR LOSS OF PROFITS EVEN IF ORGANIZER HAS BEEN APPRISED OF THE

POSSIBILITY OF SUCH DAMAGES AND WHETHER ANY CLAIM IS MADE FOR BREACH OF CONTRACT,

BREACH OF WARRANTY, AND/OR VIOLATION OF THE APPLICABLE REGULATIONS, IN TORT OR

OTHERWISE. THE ONLY WARRANTIES PROVIDED BY ORGANIZER ARE THOSE SPECIFICALLY SET FORTH

IN THIS AGREEMENT, AND SUCH LIMITED WARRANTIES ARE IN LIEU OF ANY AND ALL OTHER

WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTIES OF MERCHANTABILITY AND FITNESS

FOR A PARTICULAR PURPOSE.

28. ACCEPTANCE “AS IS” : EXHIBITOR ACKNOWLEDGES AND AGREES THAT IT HAS INSPECTED OR HAS

HAD THE OPPORTUNITY TO INSPECT THE CENTER AND THE EXHIBIT ROOM, AND EXHIBITOR IS

SATISFIED WITH AND HAS ACCEPTED THE CENTER AND THE EXHIBIT ROOM IN THEIR PRESENT

CONDITION. EXHIBITOR HAS FULLY INFORMED ITSELF OF ALL THE DETAILS RELATING TO THE USE OF

THE CENTER AND THE EXHIBIT ROOM, AND ACKNOWLEDGES AND AGREES IT HAS RECEIVED

SATISFACTORY ANSWERS TO ALL QUESTIONS CONCERNING

THE CENTER AND THE EXHIBIT ROOM AND THE RISKS INHERENT IN THE USE OF THE CENTER AND THE

EXHIBIT ROOM.

29. ASSUMPTION OF RISKS ; RELEASES: EXHIBITOR COMPLETELY ASSUMES ALL RISKS ASSOCIATED

WITH AND/OR RESULTING FROM, CAUSED BY, OR ARISING FROM OR IN CONNECTION WITH EXHIBITOR’S

PARTICIPATION OR PRESENCE AT THE EXHIBIT INCLUDING, BUT NOT LIMITED TO, THEFT, LOSS, HARM,

DAMAGE OR INJURY TO OR OF ANY PERSON (INCLUDING DEATH), PROPERTY, BUSINESS OR PROFITS OF

OTHER EXHIBITORS, INVITEES AND ATTENDEES AND NOTWITHSTANDING WHETHER CAUSED BY

NEGLIGENCE, INTENTIONAL ACT, ACCIDENT, ACT OF GOD OR OTHER REASONS. EXHIBITOR ASSUMES

FULL AND COMPLETE RESPONSIBILITY FOR THEFT, LOSS OR DAMAGE TO ITS PROPERTY, WHETHER THE

PROPERTY WAS IN OR OUT THE ASSIGNED STORAGE AREA. NEITHER ORGANIZER NOR 56 WEST SHALL

HAVE ANY RESPONSIBILITY FOR, OR CREATE A BAILMENT IN CONNECTION WITH, PROPERTY DELIVERED

TO OR BY EXHIBITOR TO THE CENTER IN CONNECTION WITH THE EXHIBIT. NEITHER ORGANIZER NOR 56

AFFILIATES, SUCCESSORS AND PERMITTED ASSIGNS SHALL BE RESPONSIBLE AND EXHIBITOR HEREBY RELEASES ALL OF THEM FROM, AND AGREES NOT TO SUE ANY OF THEM, WITH RESPECT TO ANY AND ALL RISKS, LOSSES, DAMAGES, INJURIES AND LIABILITIES WHETHER THEY ARE DESCRIBED IN THIS SECTION OR NOT, INCLUDING ANY AND ALL RISKS, LOSSES AND DAMAGES ASSOCIATED WITH ANY APPLICABLE REGULATION OR OTHER LEGAL REQUIREMENT. 30. INDEMNIFICATION : Exhibitor shall indemnify, defend and hold harmless Organizer and 56 West and their respective officers, directors, members, partners, employees, agents, representatives, affiliates, successors, permitted assigns, guests and invitees (each, an “Indemnified Party”) from and against any and all claims, suits, liens, judgments, damages, losses and expenses, (including attorneys’ fees and expenses) (collectively “Losses”) arising or resulting GENERAL TERMS AND CONDITIONS OF PARTICIPATION from, in whole or in part, and in any manner, (a) any breach by Exhibitor of its obligations hereunder, or (b) the use or occupancy by Exhibitor, its officers, directors, members, partners, employees, agents, representatives, affiliates, successors, permitted assigns, guests and invitees of any portion of the Center (including the Exhibit Room); except where such Losses are caused by or resulting from the gross negligence of an Indemnified Party. 31. FORCE MAJEURE : None of Organizer or Plaza Mayor or their respective officers, directors, members, partners, employees, agents, representatives, affiliates, successors or permitted assigns shall be liable to Exhibitor for any losses, damages and costs (including attorney’s fees and expenses) incurred by Exhibitor, in whole or in part, resulting from causes beyond Organizer’s control, including but not limited to acts of God or any laws, rules or regulations of any governmental body that would make it impossible, commercially unreasonable or illegal for Organizer to perform its obligations under this Agreement, including but not limited to changes in law with respect to Applicable Regulations (each, a “Force Majeure Event”). Exhibitor shall not make any claims against Organizer, and Organizer shall not be liable to Exhibitor, for any Losses arising from the cancellation of any portion of the Exhibit due to a Force Majeure Event. 32. INJUNCTIVE RELIEF : If Exhibitor fails or refuses to perform its obligations as required under this Agreement, Exhibitor acknowledges and consents to Organizer’s right to seek injunctive relief, in addition to the rights of Organizer set forth in this Agreement and any other rights at law and equity, to compel Exhibitor’s performance in accordance with this Agreement. 33. NO AGENCY : Nothing contained in this Agreement shall make Organizer and Exhibitor agents, parties to a joint venture, or general, limited or special partners for any purpose. 34. GOVERNING LAW : This Agreement shall be governed and construed in accordance with the laws of the State of New York without giving effect to conflicts of law principles. 35. ARBITRATION : Any controversy or claim arising out of, relating to, or in connection with this Agreement, or the breach thereof, shall be determined by final and binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules and Mediation Procedures (“Commercial Rules”). Any award rendered by the arbitrator shall be final, non-reviewable, non-appealable and binding on the parties and may be entered and enforced in any court having jurisdiction, and any court where a party or its assets are located (to whose jurisdiction the parties consent for the purposes of enforcing the award). Judgment on the award shall be final and non-appealable. There shall be one arbitrator agreed to by the parties within twenty (20) days of receipt by respondent of the request for arbitration or, if respondent is in default of its obligations to comply with this arbitrator selection provision, an arbitrator shall be appointed by the AAA in accordance with the Commercial Rules. The seat or place of arbitration shall be New York, NY. The Arbitration shall be conducted and the award shall be rendered in